The Tank Museum | Cookie Policy

Cookie Policy

Use of cookies
Cookies are small text only files stored on the hard drive of your computer by the server of a website that you visit. The cookies do not contain any personal data, they are there to provide you with better information tailored to your individual needs.

Most internet browsers automatically accept cookies but if you prefer not to receive cookies, you can adjust your browser security to refuse cookies or to warn you when they are being used.

The legislation relating to the use of cookies changed from 26 May 2012.

Please be aware that when you visit our website, if your browser is using the standard settings and it is accepting cookies, you are effectively giving consent for cookies from our website to be stored on your computer.

If you do not wish for this to happen, you can disable them in the settings of your browser. For detailed instructions please visit

Cookies used on our website

Google Analytics
We use Google Analytics to collect information about site usage and performance.

Google Analytics cookies are to record users’ activity and experience on our site. This helps us improve the website. The data recorded by these cookies is only associated with the Tank Museum site, and cannot be accessed by other Google clients.

a “persistent” cookie which means that it effectively does not expire. To record the number of unique visitors to our site. This number is updated each time a page is viewed.

a “session” cookie, meaning that it will expire at the end of the browsing session.

this cookie keeps track of your country/locality of origin when you visit our website, whether directly, via a link, via a search engine, or via a campaign such as an email link. We use this cookie to calculate search engine traffic, advertising campaigns and page navigation within our site. This cookie is updated each time you visit a new page on our website. This cookie expires after 6 months.

Our content management system creates a session cookie to assist with your navigation of our website, the cookie stores no personal information.

The website also creates cookies for an advertising platform - Adform - in order to retarget advertising to website visitors. 

Adform collects and stores in the cookie-based profiles anonymous information such as: device type, operating system, browser version, geographic location, URLs on which Adform displays advertisements, or facts about interactions with advertisements (such as number of clicks or views). During web requests to Adform web-servers, their system is exposed to the IP addresses and/or Mobile Device Identifiers of user devices. Adform is in full compliance with local data privacy laws and is anonymising the data according to local regulations.

Read their full policy and opt-out of Adform advertising here.